On this page you will see snapshots of the design process I used for the creation of the Scott Sports booth for The Running Event tradeshow. I used Illustrator, Photoshop, Sketchup and PowerPoint throughout this process. In the future I will incorporate my new skills with the program Figma.
Although we ended up pulling out of the Outdoor Retailer tradeshow due to the covid resurgence, I still had a lot of fun putting together these walls for the Scott Sports booth. Programs used: Illustrator, Photoshop, Sketchup, PowerPoint. In the future I plan to use my new skills with Figma.
Below are a collection of advertisements, promo designs, flyers, and POP. Key elements of creating a visually appealing ad are: visual hierarchy, relevant image selection, typography, copy, call to action, and knowledge of color theory (using specific colors are key to the Scott brand).
This is my beer can design for Collective Arts Brewing. My art was chosen (along with a few others) out of hundreds of artwork submissions to be the face of the Collective Arts cans for their series 9 beer launch. Check out my artist feature at:
https://collectiveartsbrewing.com/art-submission/wilderness/
This was a really fun project because the color palette was interesting to work with. I was very pleased with the final result (it tasted pretty great too).